Business Management Education trends
The trends of Business Management Education are captured in these 3 words (Gloeckler, 2012):
These education programmes are targeted at busy managers who need management education with good job fit. Students in the early stages of their career are especially interested in specialized degree programmes. Those students with much working experience tend to still favour MBA programmes that offer broad general management education. On the other side, business schools appear to adopt differentiation strategies in response to the increasingly competitive pressures in the management education sector.
Reference
Gloeckler, G. (2012) "The Best Business Schools 2012" Bloomberg Businessweek, Nov. 19, pp.57-62.
- Shorter
- Specialized
- Web friendly
These education programmes are targeted at busy managers who need management education with good job fit. Students in the early stages of their career are especially interested in specialized degree programmes. Those students with much working experience tend to still favour MBA programmes that offer broad general management education. On the other side, business schools appear to adopt differentiation strategies in response to the increasingly competitive pressures in the management education sector.
Reference
Gloeckler, G. (2012) "The Best Business Schools 2012" Bloomberg Businessweek, Nov. 19, pp.57-62.
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