International business strategy lecture 2, 2017
Lecture 2 details of International business strategy, 2017 [ back to teaching plan ] 1. A mind map on internationalisation ; compared with that on globalization . 2. Lecture materials 2.1: On videos : uppsala model ; born global - introduction ; definition of born global ; factors behind born global ; internationalization - related to strategy ; Chinese MNCs go global . 2.2: On slides : drivers of internatonalization ; relationship and knowledge considerations ; internationalization and localization ; internationalization strategies relationship . 2.3 News: de-internationalization: foreign companies exiting from China . 3. Basic ideas on multinational corporations: video 1 ; video 2: transformational power of MNCs ; video 3: transnational corporation ; video 4: need for powerful MNCs ; video 5: MNCs and Africa ; video 6: MNCs and developing countries . 4. e-resources Facebook p