International business strategy lecture 2, 2017

Lecture 2 details of International business strategy, 2017

                                                                                           [back to teaching plan]


1. A mind map on internationalisation; compared with that on globalization.


2. Lecture materials
2.1: On videos: uppsala model; born global - introduction; definition of born global; factors behind born global; internationalization - related to strategy; Chinese MNCs go global.
2.2: On slides: drivers of internatonalization; relationship and knowledge considerations; internationalization and localization; internationalization strategies relationship.
2.3 News: de-internationalization: foreign companies exiting from China.

3. Basic ideas on multinational corporations: video 1; video 2: transformational power of MNCs; video 3: transnational corporation; video 4: need for powerful MNCs; video 5: MNCs and Africa; video 6: MNCs and developing countries.

4. e-resources

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