BU BSC programme- Electronic Commerce 2014

Electronic Commerce

Lesson Plan

Session
Content
Tutorial
1
Chapter 1: Introduction to e-business and e-commerce

2
Chapter 2: Marketplace analysis for e-commerce
Tutorial 1
Internet, Intranets & Extranets
3
Chapter 3: E-business infrastructure
4
Chapter 4: E-environment
Tutorial 2
The Music Industry
5
Chapter 5: E-business strategy
6
Chapter 6: Supply chain management
Tutorial 3
On-line Gambling
7
Chapter 7: E-procurement
8
Chapter 8: E-marketing
Tutorial 4
Amazon.com & boo.com
9
Chapter 9: Customer relationship management
10
Chapter10: Change management
Tutorial 5
The Jeweller
11
Chapter 11: Analysis and design
12
Chapter 12: Implementation and maintenance





Assessment Criteria and Marking Guidelines
The marking criteria are deduced from the relevant chapter summaries. These summaries act as ‘model answers’. The mark awarded is therefore a reflection of how many of the points you have covered from the model answer, and how well you have covered them. Providing a structured answer will be rewarded. Due to the nature of the topic being studied essay-style answer are not encouraged as this is not a discursive subject. Please note extra credit is given for the inclusion and explanation of relevant diagrams.

Name of textbook: Dave Chaffey (2011) e-business & e-commerce management, Pearson.

Mode of Assignment

001.
Assessment Type
Duration
Percentage

Examination - closed book
2.00
100%
Description
Closed book examination of 2 hours duration.

References
Videos on ecommerce (Facebook-based)
IT management group (Facebook-based)

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