Industry analysis and positioning note for GW EC class

Notes for the GW EC class assignment:


On industry analysis, refer to: http://www.businessdictionary.com/definition/industry-analysis.html
On positioning: see : http://en.wikipedia.org/wiki/Positioning_(marketing)
Also study strategic positioning and the 5-Force model in Porter, M. (2001) "Strategy and the Internet" Harvard Business Review, March, 63-78.

Related notes

Note  1:

Note 2:


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