eCommerce – teaching plan 2016 (Sept. – Nov.)

HK tutor: Joseph, K.K. Ho

Day and time
Topics
References
Sept. 19 (Mon)
7-10pm
·       Introduction to e-business and e-commerce
·       Marketplace analysis for e-commerce
Chaffey: Chapters 1-2
Sept. 26 (Mon)
7-10pm
·       e-Business infrastructure
Chaffey: Chapter 3
Oct. 3 (Mon)
7-10pm
·       e-Environment
Chaffey: Chapter 4
Oct. 17 (Mon)
7-10pm
·       e-Business strategy
Chaffey: Chapters 5
Oct. 24 (Mon)
7-10pm
·       Supply chain management
·       e-procurement
Chaffey: Chapters 6 and 7
Oct. 31 (Mon)
7-10pm
·       e-marketing
·       Customer relationship management
Chaffey: Chapters 8-9
Nov. 7 (Mon)
7-10pm
·       Change management
·       Analysis and design
Chaffey: Chapters 10-11
Nov. 14 (Mon)
7-10pm
·       Implementation and maintenance
·       Overall revision
Chaffey: Chapter 12

References

  1. Textbook: Chaffey, D. e-Business and e-Commerce Management (5th Edition)
  2. Internet resource: e-Business and e-Commerce studies (Facebook group): https://www.facebook.com/groups/1824978601070157/
  3. Videos on ecommerce
  4. a ebook on ecommerce 2016





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