ecommerce (BU) teaching plan 2015 night-time

eCommerce – teaching plan (night-time class; total 24 hours) 2015
HK tutor: Joseph, K.K. Ho
Day and time
Topics
References
Sept. 10 (Thu)
6:30-10pm
·       Introduction to e-business and e-commerce
·       Marketplace analysis for e-commerce
Chaffey: Chapters 1-2
Sept. 11 (Fri)
6:30-10pm
·       e-Business infrastructure
·       e-Environment
Chaffey: Chapters 3 and 4
Sept. 12 (Sat)
2-7pm
·       e-Business strategy
·       Supply chain management
·       e-procurement
Chaffey: Chapters 5, 6 and 7
Oct. 8 (Thu)
6:30-10pm
·       e-marketing
·       Customer relationship management
Chaffey: Chapters 8-9
Oct. 9 (Fri)
6:30-10pm
·       Change management
·       Analysis and design
Chaffey: Chapters 10-11
Oct. 10 (Sat)
2-7pm
·       Implementation and maintenance
·       Overall revision
Chaffey: Chapter 12

References

Textbook: Chaffey, D. e-Business and e-Commerce Management (5th Edition)
FB page on Information Systems Research
Videos on EC

EC

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