GW BABS, BABM and Marketing dissertation requirements

The GW BABS, BABM and Marketing dissertation requirements are as follows:

GREENWICH code ABRS code Course name
BUSI1319 A6698 BABS(BA Business Studies)
BUSI0011 A6688 BABM(BA Management)
MARK1117 A6679 BAMK(BA Marketing)

BABS dissertation requirements (6000 words for dissertation report; 1500 words for consulting report)
Assessment Title Weight towards final grade Length
Proposal 20% 1,000 words
Report 65% 7,500 words
Presentation 15% 15 Minutes

BABM dissertation requirements
Assessment Title Weight towards final grade Length
Research Ethics 0% n/a
Draft Literature Review 10% 3,000 words
Reflective Report 5% 1,000 words
Dissertation 85% 10,000 words


*** also note the ethics form


Marketing dissertation requirements
Prelim. literature review: 0%; 2500-3000 words
Prelim methodology: 0%; 1500 words – 2000 words
Completed dissertation: 100%; 10,000 words +/- 10%

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