Electronic Commerce workshop Oct 2013

The following infomation is on GW Electronic Commerce workshop, Oct 2013

Assessment method: 1 assignment [no exam]



Lecture 1 topics:

eCommerce/ eBusiness definition(s)
eCommerce practices
Sustainable competitive advantage
Critical Success Factors

*******
Macro-environment: PEST analysis
Micro-environment: 5-Force Model




References
Previous workshop resources
Facebook forum on IT
Videos on ecommerce

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