A case study of CEC (759) based on Balanced Scorecard analysis

For doing Strategic Management Accounting assignment (using Balanced Scorecard), I will use the example of CEC (759) as an example for illustration in coming SMA tutorial session.

The Internet link doc



See also related Youtube video 1
Series 1; series 2; series 3; series 4; series 5; series 6; series 7; series 8


Make sure you also study: Kaplan and Norton (1996) "Linking the Balanced Scorecard to Strategy" California Management Review, Vol 39, Vo. 1, Fall. pp. 5379.


Reference
FB folder on 759



Note: For SMA assignment, try to study a pofit-making company (not a non-profit-making organization); it is acceptable to study a company that is not listed in Stock Exchange [if it is feasible for you to do so.] It is theoretically tricky to appy strategic management thinking for a non-profit-making company.

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