University ranking is important - but there is a problem

Quite some students,educators and employers I have come across are concerned about the university ranking. Obviously, the higher the ranking the university has, the more attractive it is as a student's choice to study at. I think evaluation of degree programme is more complicated than that. And, I am not prepared to examine the various evaluation criteria in this article. I have 1 problem here: ranking is not static... when you study for a university's programme, its ranking could be, e.g. 40; over time, e.g. after 20 years, its ranking can goes up or drops a lot.. Now, if the university that you graduated from 20 years' ago has got a much lower ranking now, what does it mean to you? Different people may respond to this concern differently.

I do feel that university ranking is just not a vital issue in our career development within certain ranking range; and we do develop our own personal branding and career profile over time.

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