International business strategy lecture 5 details

International business strategy lecture 5 details

                On international franchising

                                                                                              [back to teaching plan]


Useful to have some ideas on the agency theory, which has also been applied in international franchising study.

1. Slides:  Basic description; Licensing vs Franchising;
2. Videos: what is franchising? (video); about International franchising (video); case study: McDonald.
3. Readings: mind mapping article; top franchises in the world.

Lecture note




e-resources
FB page on Franchising

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