International business strategy lecture 4

International business strategy lecture 4 - details
On entry strategy

                                                                                                             [back to teaching plan]


1. Videos: Market opportunity of Bangladesh (video 1); entering foreign markets (video 2); market entry strategies (video 3).
2. Slides: steps involved (slide 1); a process model (slide 2); market entry modes (slide 3) (slide 4); market entry strategies (slide 5); Ansoff matrix (slide 6); First mover advantage (slide 7)
3. Articles: the case of international retailers; Influence of the Internet (HK setting).



e-resource
FB page on market entry

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