International business strategy lecture 3 materials
International business strategy lecture 3 materials:
On "International corporate strategy"
[back to teaching plan]
1. Slides: slide 1: types of approaches; slide 2: multi-domestic vs global strategy; slide 3: corporate vs business unit-level strategy; slide 4: trends in global strategies.
2. Videos: video 1: basic ideas on strategy; video 2: international strategy types; video 3: Biggest companies in the world; video 4: strategy development; strategy 5: strategy of international business.
3. News: article 1: major trends in international business; article 2: importance of collaboration/ alliances of MNCs; article 3: MNCs are in trouble; portal: HBR articles (global strategy).
4. Some ideas about the notion of core competencies: video 1 (basic idea of core competency); the Burberry case study (video2); resource-based view (video3); slide 1 (resources, capabilities and competencies); slide 2 (what is core competence?): slice 3 (core competence to core products).
e-resource
Facebook page on International business strategy
On "International corporate strategy"
[back to teaching plan]
1. Slides: slide 1: types of approaches; slide 2: multi-domestic vs global strategy; slide 3: corporate vs business unit-level strategy; slide 4: trends in global strategies.
2. Videos: video 1: basic ideas on strategy; video 2: international strategy types; video 3: Biggest companies in the world; video 4: strategy development; strategy 5: strategy of international business.
3. News: article 1: major trends in international business; article 2: importance of collaboration/ alliances of MNCs; article 3: MNCs are in trouble; portal: HBR articles (global strategy).
4. Some ideas about the notion of core competencies: video 1 (basic idea of core competency); the Burberry case study (video2); resource-based view (video3); slide 1 (resources, capabilities and competencies); slide 2 (what is core competence?): slice 3 (core competence to core products).
e-resource
Facebook page on International business strategy
Comments
Post a Comment