A brainstorming exercise to produce a preliminary MBA dissertation proposal: on sleep quality improvement solutions
A brainstorming exercise to produce a preliminary MBA dissertation proposal: on sleep quality improvement solutions I am a part-time MBA student, currently learning to do my dissertation project. My crude research theme is "the Hong Kong consumer market of sleep quality solutions and related products". I would also like to consider the following key words to come up with a more concrete research theme: consumer preference by age, gender and social class, corporate marketing communication tactics, pragmatism, exploratory research. Please suggest 4 concrete research themes for me to consider. Here are 4 concrete MBA dissertation themes you could consider for your Hong Kong sleep-quality-solutions topic: 1. Age and gender differences in consumer preference for sleep-quality products in Hong Kong: an exploratory study. 2. The influence of social class on consumer adoption of sleep-quality solutions in Hong Kong: a pragmatist exploratory...