GW EC class assignment 2015 - info
GW EC class assignment 2015
Coursework Specification
Find a case study of an organisation published
within the last five years. The organisation could be an IT based company or
any firm with an IT infrastructure. Based on the case study you must describe and analyse the following:
You are required to put together a strategic plan
(the final report), on the basis of
the evidence supplied in the case study. The plan should include the following
deliverables (These should conform to sections of your report):
Introduction
Background – briefly describe the background context of the organisation.
This can include, for example, historic information on the company’s formation,
the financial performance, and the key products and services.
Strategic
Evaluation - Situation Analysis
Present Position and Industry Analysis: You should consider analysing
the organisation's current position using both of the following tools: SWOT and
PEST
eMarketing
Strategy
What eMarketing strategy has the organisation adopted or is planning
to adopt?
How is the management balancing their online and offline promotion
methods?
What impact is the implementation of strategy having upon the
performance of the business?
Legal and ethical issues
What legal and ethical issues does the organisation need to consider
with regard to the gathering, processing, distribution and use of information
on the Internet?
Conclusion
Appropriately concluded.
References
Harvard style of referencing [Please note that poorly referenced
material and/or excessive use of references will be penalized]
You are required to produce a report entitled,
“Strategic Evaluation Consultation document for………." Include the company name in the gap.
Report must be 3500-5000 words.
References:
Systemic PEST analysis 1
Systemic PEST analysis 2
References:
Systemic PEST analysis 1
Systemic PEST analysis 2
Assessment Criteria
Introduction
|
10%
|
Situation Analysis
|
40%
|
eMarketing
Strategy
|
30%
|
Legal and ethical issues
|
10%
|
Conclusion
|
5%
|
References
|
5%
|
Total
|
100%
|
Note:
Literature used needs to be properly referenced within your report.
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