"Managing Entrepreneurship, Innovation and Creativity" 2019 Teaching plan


Teaching plan of "Managing Entrepreneurship, Innovation and Creativity" (UGB234) 2019

From: JKKH

Date
Teaching topics
May 2 (Thur)
7-10pm.
1.1. Introductory notions: on entrepreneurship, innovation and creativity
1.2. Am I entrepreneurial, innovative and creative?
May 9 (Thur)
7-10pm.
May 11 (Sat)
2-8pm.
May 16 (Thur)
7-10pm.
May 23 (Thur)
7-10pm
May 30 (Thur)
7-10pm.
June 6 (Thur)
7-10pm.
7. How to manage and control the entrepreneurial activities, innovation and creativity I

Video: 12,000 startups being created everyday China
Video: entrepreneurial opportunities
Video: 5 pitch mistakes entrepreneurs make
Video: what's market segmentation (part 1)
Video: how to do market segmentation (part 2)
Video: how to select a beachhead

All about contingency planning for doing assignment task 3
Video: an introduction to contingency planning (for doing assignment task 2); an introduction to probability/ impact grid for contingency planning, i.e. to cope with unexpected events which threaten the new venture business with alternative plans (plan B, plan C) to reduce business risk.


Slides: motivation to start a new business; startup funding cycle; startup process; the life cycle of a business; elements of a business plan; teamwork (quote of Steve Jobs); M. Tyson's quote on "plan".

e-readings: an introduction to business plan.; steps to start a new business; what is a pitch deck.
June 15(Sat)
2-8pm.
8. How to manage and control the entrepreneurial activities, innovation and creativity II

Video: Richard Branson's advice for entrepreneurs
Video: advice to women entrepreneurs
Video: startup funding explained
Video: how to distribute startup equity
Video: startup incubators
Video: create your own startup accelerator
Video: Understanding incubators and accelerators
Video: what is a beachhead market (part 1)
Video: how to select a beachhead market (part 2)
Video: legal issues facing entrepreneurs
Video: tips on when to go full time as an entrepreneur

Slides: barriers to entrepreneurship; risks of entrepreneurship; networking of entrepreneurship; how incubators help startups

e-readings: common legal issues facing entrepreneursmarketing challenges facing entrepreneurswhat startup accelerators actually do; Accelerators and incubators in HK; what is seed money dearth of early-stage venture capital in HK.


Specific e-resources for doing the following assignment task:
Option C – Theme - Idea/Concept Where do entrepreneurial and new venture ideas come from and how can we nurture them?

Videos: how to validate your startup ideas; from ideas to startup (on business model canvas); profitable small business ideas.


Option C – Theme - Idea/Concept Where do entrepreneurial and new venture ideas come from and how can we nurture them?
Videos: where to find startup business ideasHow to find business ideas based on new trends.


Mission and value statements: video: a brief introduction; slides: vision and mission statements. an example of a mission statement: Facebook.


On value chain: video: a brief explanationa slide.

On 5-Force model: video: a brief explanationa slide.
June 20(Thur)
7-10pm.
9. Enterprise assessment I, with case studies

Video: 7 boldest entrepreneur moves
Video: 4-year old food startup - a case study
Video: Young entrepreneurs in China




e-resources related to "Option A –Theme - Society What is entrepreneurial society? How does entrepreneurship in society contributes to it in terms of economic growth and job creation, among others": assignment 2 task
Videos: Peter Drucker on entrepreneurial society; why entrepreneurs are important to the economy.
Articles: our entrepreneurial economy (Drucker); the new entrepreneurial economy; building the new entrepreneurial society; in search of the entrepreneurial society.

June 27(Thur)
7-10pm.



References
Facebook group on the subject (study materials)
FB videos on entrepreneurship and creativity
FB group on business case study
Some readings on the subject from the lecturer (slides)



Comments

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