Global entrepreneurship and innovation (fs3;int 7) PT teaching plan

Global entrepreneurship and innovation  (UGB362; full s3;int 7)- teaching plan (PT), 2019




Session
Topics
April 26 (Friday)
19-22pm
Subject introduction
*** for doing assignments, try to use the concepts covered in the UK lecture materials. The main UK ideas are summarized in the blog list.
Also note my suggestions on assignment task 1, assignment task 2 and assignment task 3 suggestion

*** some comments on group presentation of the student teams at May 31, 2019 - useful reference.


**** some additional info from the UK lecturer (posted at June 5, 2019).

May 3 (Friday)
19-22pm
May 10 (Friday)
19-22pm
May 18 (Sat)a
14-20pm
May 18 (Sat)b
14-20pm
May 24 (Friday)
19-22pm
May 31 (Fri)
19-22pm
June 8 (Sat)a
14-20pm
Innovation and entrepreneurship case studies 1: on entrepreneurship

Video: a case study on Airbnb
Video: a case study on Groupon (disaster)

Video: A case study on Red bull
Video: a case study of GitHub
Video: an introduction to contingency planning (for doing assignment task 2); an introduction to probability/ impact grid for contingency planning, i.e. to cope with unexpected events which threaten the new venture business with alternative plans (plan B, plan C) to reduce business risk.

Slides: probability/ impact grid; the concept of contingency plan.

e-readings: how to make a contingency plan; contingency planning for entrepreneurs; key challenges with crowdfunding.



In addition, the topic of philanthropy (an assignment 1 theme) will be covered:

Philanthropy (videos: how to be a philanthropistentrepreneur and philanthropy - a case study; lessons for the third sector; changing face of philanthrophy; philanthropy and service-learning; articles: an entrepreneurial perspective; what is an entrepreneur philanthropist; some ideas about the third sector is useful such as what is the third sector; entrepreneurship in philanthropy [pdf]; tips for entrepreneurial philanthropy; entrepreneurs as philanthropists [pdf]; slides: definition of philanthropy; philanthropist; entrepreneurial philanthropy)
June 8 (Sat)b
14-20pm
June 14 (Friday)
19-22pm
Exploiting entrepreneurial and innovation opportunities

Video: five types of opportunities

Video: 7 awesome opportunities
Video: how to spot disruptive innovation opportunities
Video: business opportunity for ecopreneurs
Video: how to find great startup ideas

Slides: window of opportunitysources of innovationsensing and exploiting opportunities by entrepreneurs.

e-readings: how to research a business opportunityentrepreneurial opportunity: an illustration? 5 big entrepreneurial opportunity trends.



In addition, (a) the topic of "developing your brand" (an assignment 1 theme) will be covered:
Developing Your Brand [videos on "what is branding"; what is a brandbuilding a successful brand; strategies for entrepreneurial branding; startups need brandhow to create brand awarenesspersonal branding for niche marketingpersonal branding basics for entrepreneursbuilding a personal brand in 2019;
Articles: branding new venture [pdf]; role of entrepreneur in B2B branding [pdf]]; the importance of branding for entrepreneursentrepreneurs need to brand themselves firstentrepreneurial branding: 5 top tips5 branding must-haves for start-upsfive examples of brands with purpose.
Slides: what is a brandwhat is branding.

(b) The second assignment 1 theme - Value Creation and Co-creation [videos: three logics of value creationvalue co-creation and co-destructionthe journey of co-creation; marketing co-creationservice-dominant logic (lecture); past, present and future of service-dominant logicco-creation by CK Prahalad (related to the DART model); Cisco customer co-creation framework.
e-readings on value co-creation; 4 types of co-creationchallenges of value co-creationan overview of service dominant logicvalidating the DART model [pdf]; customer co-creation examples.
slides: value co-creation and co-destructionservice-dominant logic basics; goods-dominant logic vs service-dominant logicthe DART model components]; definition of co-creationco-creation as the basis for value.


*** very useful video on business model canvas and SWOT analysis, related to assignment task 



To review the assignment task 1 theme of "popular culture and cultural entrepreneurship":
Popular Culture and cultural entrepreneurship: 
Videos: what is popular culture; how pop culture help marketing; cultural entrepreneurship - it exists
Readings: how companies use popular culture marketing; introduction to cultural entrepreneurship [pdf]; chapter extract: cultural entrepreneurship [pdf]; becoming a creative and cultural entrepreneur.
Slides: cultural entrepreneurship; cultural enterprises; what is popular culture; popular culture and marketing.


To review the theme of "global to local":
Global to Local – Successful Global Entrepreneurs [videos: what is glocalization; think global, act local: a brief presentation; case study: think global, act local. "Think global" is about the "global mindset", a video on this topic
Articles: think global, act local; BFJ - think global, act local: McDonald [pdf]]; SJOM: think global, act local mandate [pdf].] A Forbes article on global mindset.
Slides: meaning of "think global; act local".
June 21 (Friday)
19-22pm
Enterprise work 1: new venture creation; business case and project appraisal
Video: How to evaluate business opportunity and idea
Video: business model building for startups
Video: the lean startup summary
Video: writing a business plan to start own business
Video: Jeff Bezos talk on innovation and entrepreneurship
Video: 7 boldest entrepreneur moves
Video: 4-year-old China food startup
Video: Young entrepreneurs in China
Video: Startup: failing to succeed
Video: what is market research
Video: new venture team
Video: how to create a pitch deck
Video: how to distribute startup equity
Video: understanding incubators and accelerators
Video: what an angel investor
Video: Gibbs cycle of reflection

Slides: startup business plan; how to write a model startup business planelements of a business plan; new venture team described; build new venture team; what is market research; Gibbs cycle of reflection.

e-readings: an introduction to business plan; the pros and cons of crowdfunding for business; how to do market research; what is a pitch deck; benefits of a well-written business plan (pdf); HK accelerators and incubators; a guide to angel investing in HK; what is seed money; 2019 US VC funds; dearth of early-stage venture capital in HK).



Some basic ideas on (a) the 5-Force Model,Value chain and PEST analysis and (b) mission and value statements are relevant to doing assignment task 2; some additional e-resources are provided as follows:
(a)
On value chain: video: a brief explanationa slide.
On 5-Force model: video: a brief explanationa slide.
On PEST analysis: video: a brief introductiona slide.
(b)
Mission and value statements: video: a brief introduction; slides: vision and mission statements. an example of a mission statement: Facebook.


Some additional info on the task 1 theme of "Identify, design, plan, undertake, manage and exploit an entrepreneurial opportunity": 
E-readings: four forces of entrepreneurial opportunitiesprior knowledge and discovery of entrepreneurial opportunitiesfour ways to identify business opportunitieshow entrepreneurs find and act on business opportunitiesfactors for evaluating business ideas and opportunities; exploiting new business opportunities.


Some additional info on the task 1 theme of "Legal and importance of intellectual property, patents, trademarks, copyrights and trade secrets': 

E-readings: the importance of IP in entrepreneurship; what entrepreneurs need to know about IP.


H Finance – Crowd funding, Crypto-currency, Block Chain, Financial dealings, business planning challenges and issues. 
Video: how to distribute startup equity
Video: how to divide equity between co-founders
Video: understanding incubators and accelerators
Video: what an angel investor
Video: startup funding explained
June 28 (Friday)
19-22pm




Top priority of study is on the following key topics from the UK course leader (per updated module guide):



  1. Enterprise - Reflection of learning experience. Where am I now?  Introduction to Global Entrepreneurship Theory vs. Practice gap. 
  2. Global to Local – Successful Global Entrepreneurs [video: what is glocalization; articles: think global, act local; BFJ - think global, act local: McDonald [pdf]]; SJOM: think global, act local mandate [pdf].]
  3. Innovation
  4. Value Creation and Co-creation [video: the journey of co-creation; service-dominant logic (lecture); e-readings on value co-creation; challenges of value co-creation; slides: service-dominant logic basics; goods-dominant logic vs service-dominant logic]
  5. Successful local business – from small acorns
  6. Entrepreneurship around the globe (e-reading: entrepreneurship ranking)
  7. Concept of Global Citizenship [video: what is global citizenship]
  8. Social Entrepreneurship
  9. Ethics [video: entrepreneurial ethics; readings: entrepreneur ethics; importance of ethics]
  10. Philanthropy (videos: how to be a philanthropistentrepreneur and philanthropy - a case study; lessons for the third sector; changing face of philanthrophy; articles: an entrepreneurial perspective; what is an entrepreneur philanthropist; some ideas about the third sector is useful such as what is the third sector; entrepreneurship in philanthropy [pdf]; tips for entrepreneurial philanthropy; entrepreneurs as philanthropists [pdf]; slides: definition of philanthropy; philanthropist; entrepreneurial philanthropy)
  11. Developing successful Business Ideas, exploiting global markets
  12. Developing Your Brand [videos on "what is branding"; building a successful brand; strategies for entrepreneurial branding; startups need brand; articles: branding new venture [pdf]; role of entrepreneur in B2B branding [pdf]]
  13. Moving from an idea to setting up a micro-enterprise
  14. Identify, design, plan, undertake, manage and exploit an entrepreneurial opportunity [e-readings: four forces of entrepreneurial opportunities; prior knowledge and discovery of entrepreneurial opportunities; four ways to identify business opportunities; how entrepreneurs find and act on business opportunities]   
  15. Market Research and Feasibility Study What went wrong? What went right?
  16. Building a new venture team: Skills and attributes (e-reading: building new venture team [pdf])
  17. Managing your micro-enterprise [video on micro-enterprise]
  18. Business Planning
  19. Finance, Costing and Funding
  20. Crowd Funding [video: 4 types of crowdfunding]
  21. New Media and Technology
  22. Legal and importance of intellectual property, patents, trademarks, copyrights and trade secrets. 
  23. Global Entrepreneurship Week – Aims and Objectives
  24. Importance of networking, pitching and self-development.
  25. Popular Culture and cultural entrepreneurship [videos: what is popular culture; how pop culture help marketing; cultural entrepreneurship - it exists; readings: how companies use popular culture marketing; introduction to cultural entrepreneurship [pdf]; chapter extract: cultural entrepreneurship [pdf]; slides: cultural entrepreneurship; cultural enterprises]
  26. Role of the United Nations and International Agencies [notes: organizations that support entrepreneurship; WTO and entrepreneurs; UN conference; video about UN and entrepreneurship]
  27. Field study [a brief definition]


Some additional topics for assignment task 1 choices

Gender and diversity: videos: gender issues; gender differences; inclusive entrepreneurship (1); inclusive entrepreneurship 2.; e-readings: policies to close gender gap; benefits of diversity.


References
FB page on the subject (e-resources)
FB page on the subject (videos)
Some articles on the subject from the lecturer (under the heading of entrepreneurship and innovation)
Slides on innovation management (personal website)

Comments

Popular posts from this blog

MBA Research Project [MGTM05] class [topup57/58/Full PF11] Teaching plan

Quality Management for Organisational Excellence TP2019 (Int 9 - 11)

Mind mapping the topic of gender