Global entrepreneurship and innovation (fs3;int 7) PT teaching plan
Global entrepreneurship and innovation (UGB362; full s3;int 7)- teaching plan (PT), 2019
Top priority of study is on the following key topics from the UK course leader (per updated module guide):
- Enterprise - Reflection of learning experience. Where am I now? Introduction to Global Entrepreneurship Theory vs. Practice gap.
- Global to Local – Successful Global Entrepreneurs [video: what is glocalization; articles: think global, act local; BFJ - think global, act local: McDonald [pdf]]; SJOM: think global, act local mandate [pdf].]
- Innovation
- Value Creation and Co-creation [video: the journey of co-creation; service-dominant logic (lecture); e-readings on value co-creation; challenges of value co-creation; slides: service-dominant logic basics; goods-dominant logic vs service-dominant logic]
- Successful local business – from small acorns
- Entrepreneurship around the globe (e-reading: entrepreneurship ranking)
- Concept of Global Citizenship [video: what is global citizenship]
- Social Entrepreneurship
- Ethics [video: entrepreneurial ethics; readings: entrepreneur ethics; importance of ethics]
- Philanthropy (videos: how to be a philanthropist; entrepreneur and philanthropy - a case study; lessons for the third sector; changing face of philanthrophy; articles: an entrepreneurial perspective; what is an entrepreneur philanthropist; some ideas about the third sector is useful such as what is the third sector; entrepreneurship in philanthropy [pdf]; tips for entrepreneurial philanthropy; entrepreneurs as philanthropists [pdf]; slides: definition of philanthropy; philanthropist; entrepreneurial philanthropy)
- Developing successful Business Ideas, exploiting global markets
- Developing Your Brand [videos on "what is branding"; building a successful brand; strategies for entrepreneurial branding; startups need brand; articles: branding new venture [pdf]; role of entrepreneur in B2B branding [pdf]]
- Moving from an idea to setting up a micro-enterprise
- Identify, design, plan, undertake, manage and exploit an entrepreneurial opportunity [e-readings: four forces of entrepreneurial opportunities; prior knowledge and discovery of entrepreneurial opportunities; four ways to identify business opportunities; how entrepreneurs find and act on business opportunities]
- Market Research and Feasibility Study What went wrong? What went right?
- Building a new venture team: Skills and attributes (e-reading: building new venture team [pdf])
- Managing your micro-enterprise [video on micro-enterprise]
- Business Planning
- Finance, Costing and Funding
- Crowd Funding [video: 4 types of crowdfunding]
- New Media and Technology
- Legal and importance of intellectual property, patents, trademarks, copyrights and trade secrets.
- Global Entrepreneurship Week – Aims and Objectives
- Importance of networking, pitching and self-development.
- Popular Culture and cultural entrepreneurship [videos: what is popular culture; how pop culture help marketing; cultural entrepreneurship - it exists; readings: how companies use popular culture marketing; introduction to cultural entrepreneurship [pdf]; chapter extract: cultural entrepreneurship [pdf]; slides: cultural entrepreneurship; cultural enterprises]
- Role of the United Nations and International Agencies [notes: organizations that support entrepreneurship; WTO and entrepreneurs; UN conference; video about UN and entrepreneurship]
- Field study [a brief definition]
Some additional topics for assignment task 1 choices
Gender and diversity: videos: gender issues; gender differences; inclusive entrepreneurship (1); inclusive entrepreneurship 2.; e-readings: policies to close gender gap; benefits of diversity.
References
FB page on the subject (e-resources)
FB page on the subject (videos)
Some articles on the subject from the lecturer (under the heading of entrepreneurship and innovation)
Slides on innovation management (personal website)
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