Global entrepreneurship and innovation - teaching plan (DT), 2019

Global entrepreneurship and innovation  (UGB362)- teaching plan, 2019

[stage 3; intake 7]

Assignment due date: July 26, 2019

From: JKKH

Session	Topics
May 28 (Tuesday) 10-13pm	Subject introduction *** for doing assignments, try to use the concepts covered in the UK lecture materials. The main UK ideas are summarized in the blog list. Also note my suggestions on assignment task 1, assignment task 2 and assignment task 3 suggestion.  *** some comments on group presentation of the student teams at May 31, 2019 - useful reference. *** some comments on group presentation of the student teams at May 31, 2019 - useful reference. Entrepreneurship theories: 1 Video: Introduction to entrepreneurship Video: qualities of an entrepreneur Video: 5 myths of entrepreneurship Video: entrepreneurship, Video: the psychology of the entrepreneur Video: psychologists on entrepreneurs (lecture) Video: key traits of social entrepreneurs Video: Micro-enterprise Slides: entrepreneurship defined; innovation defined; creativity defined; invention defined; entrepreneur and entrepreneurship; Entrepreneur's personality traits; entrepreneurial orientation; the process of entrepreneurship; entrepreneurial journey; types of entrepreneurs; micro-enterprise (defined). Articles: some basic stat on entrepreneurship; the entrepreneurial journey (LBS article); types of entrepreneurs; personality traits of entrepreneurs; the rise of the micro-enterprise.
May 28 (Tuesday) 14:30-17:30pm	Entrepreneurship theories: 2 Video: Nine key frameworks  Video: A brief guide to effectuation Video: entrepreneurial ecosystem Video: ecological approach to entrepreneurship and innovation Video: sociology and entrepreneurship Slides:  educational theories perspective; sociological perspective; psychological perspective; economic perspective; entrepreneurial ecosystem 1; entrepreneurial ecosystem 2; forms of value co-creation. Articles: 14 entrepreneurship theories; definition of entrepreneurial ecosystem; entrepreneurship in economic theory; psychological theories of entrepreneurship; the importance of value co-creation with customers.
May 29 (Wed) 10-13pm	Entrepreneurship theories 3: new venture and startups Video: entrepreneurial opportunities Video: how to build a startup Video: seed funding for startup Video: business model building for startups Video: 5 pitch mistakes entrepreneurs make Video: what is crowdfunding Slides: motivation to start a new business; startup funding cycle; startup process; the life cycle of a business; crowdfunding defined; dimensions of entrepreneurial orientation; entrepreneurial leadership. e-readings: steps to start a new business; 7 steps to launch a startup; what is a pitch deck.; sales pitch (meaning); crowdfunding platforms in HK. Class exercise review
May 29 (Wed) 14:30-17:30pm	International entrepreneurship Videos: internationalization theory; also see the entry mode decision. Video: integrating SME in global trade Video: small businesses go global Video: rethink global trade with Alibaba Video: born global - definition Video: Introduction to global citizenship Video: what is the global mindset Video: what is global talent Video: lecture on globalization Slides: importance of international entrepreneurship; entrepreneur as an export; nature of international entrepreneurship; decision areas of international entrepreneurship; basic observations on international entrepreneurship; internationalization defined; the internationalization process; global citizenship defined; global mindset; the uppsala model process. e-readings: importance of international entrepreneurship; global mindset definition; what is global citizenship.
May 30 (Thu) 10-13pm	Innovation theories: 1 Video: what is innovation Video: types of innovation Video: varieties of innovation Video: the outcome-driven innovation process Video: Peter Drucker's seven sources of innovation Video: creative destruction theory Video: opportunity creation Video: blue ocean strategy Slides: innovation framework; innovation process (simplified); innovation defined; types of innovation e-reading: creative destruction; key innovation theories.
May 30 (Thu) 14:30-17:30pm	Innovation theories: 2 Video: diffusion of innovation Video: the technology cycle and s-curve Video: crossing the chasm - disruptive innovation Video: innovation capability lecture Video: the 4Ps model of innovation Video: DNA of innovative companies Video: disruptive innovation Video: open innovation Video: business model innovation Video: value proposition canvas (further clarification of the business model canvas model) Video: case study: Lego Video: case study: Apple Slides: diffusion of innovation; disruptive innovation cycle; three capabilities of innovation; entrepreneurial orientation and open innovation. e-readings: what is open innovation and how to do it; what is disruptive innovation (HBR); four paths to business model innovation; the 4P innovation space model; create a new business model canvas; habits of innovative companies.
May 31 (Fri) 10-13pm	Sustainability issues Video: sustainable entrepreneurship Video: theory of sustainable entrepreneurship Video: business case for sustainability Video: social entrepreneurship Video: environmental entrepreneurship Video: what is the circular economy Video: on triple bottom line - an introduction Video: creating shared value (Michael Porter) Video: creating shared value - the future Video: a simple case study on social enterprise (managed  by a university student) Slides: sustainability defined; sustainability and entrepreneurship; entrepreneurial ecology; triple bottom line; basic tenet of sustainable entrepreneurship.; role of business in society; levels of shared value; the phases of the circular economy. e-readings: the keys to successful sustainable entrepreneurship; the value added approach of entrepreneurial philanthropy (pdf); what is social entrepreneurship; social entrepreneurship as the new business model; examples of successful social entrepreneurs; creating shared value (Porter and Kramer) (pdf); creating share value - the Porter way; difference between social and sustainable entrepreneurship.
May 31 (Fri) 14:30-17:30pm	Innovation and entrepreneurship case studies 1: on entrepreneurship Video: a case study on Airbnb Video: a case study on Groupon (disaster) Video: A case study on Red bull Video: a case study of GitHub Video: an introduction to contingency planning (for doing assignment task 2); an introduction to probability/ impact grid for contingency planning, i.e. to cope with unexpected events which threaten the new venture business with alternative plans (plan B, plan C) to reduce business risk. Slides: probability/ impact grid; the concept of contingency plan. e-readings: how to make a contingency plan; contingency planning for entrepreneurs; key challenges with crowdfunding. In addition, the topic of philanthropy (an assignment 1 theme) will be covered: Philanthropy (videos: how to be a philanthropist; entrepreneur and philanthropy - a case study; lessons for the third sector; changing face of philanthrophy; philanthropy and service-learning; articles: an entrepreneurial perspective; what is an entrepreneur philanthropist; some ideas about the third sector is useful such as what is the third sector; entrepreneurship in philanthropy [pdf]; tips for entrepreneurial philanthropy; entrepreneurs as philanthropists [pdf]; slides: definition of philanthropy; philanthropist; entrepreneurial philanthropy)
July 16 (Tuesday) 10-13pm	Innovation and entrepreneurship case studies 2: on innovation Video: a case study of Google Video: a case study on Lego Video: design and innovation thinking at Apple Video: Netflix business model innovation (in terms of the canvas model). In addition, (a) the topic of "developing your brand" (an assignment 1 theme) will be covered: Developing Your Brand [videos on "what is branding"; what is a brand; building a successful brand; strategies for entrepreneurial branding; startups need brand; how to create brand awareness; personal branding for niche marketing; personal branding basics for entrepreneurs; building a personal brand in 2019; Articles: branding new venture [pdf]; role of entrepreneur in B2B branding [pdf]]; the importance of branding for entrepreneurs; entrepreneurs need to brand themselves first; entrepreneurial branding: 5 top tips; 5 branding must-haves for start-ups; five examples of brands with purpose. Slides: what is a brand; what is branding. (b) The second assignment 1 theme - Value Creation and Co-creation [videos: three logics of value creation; value co-creation and co-destruction; the journey of co-creation; marketing co-creation; service-dominant logic (lecture); past, present and future of service-dominant logic; co-creation by CK Prahalad (related to the DART model); Cisco customer co-creation framework. e-readings on value co-creation; 4 types of co-creation; challenges of value co-creation; an overview of service dominant logic; validating the DART model [pdf]; customer co-creation examples. slides: value co-creation and co-destruction; service-dominant logic basics; goods-dominant logic vs service-dominant logic; the DART model components]; definition of co-creation; co-creation as the basis for value. e-readings: Australia's no.1 most innovative company; Skift (an example); what is innovation in entrepreneurship.
July 16 (Tuesday) 14:30-17:30pm	Exploiting entrepreneurial and innovation opportunities Video: five types of opportunities Video: 7 awesome opportunities Video: how to spot disruptive innovation opportunities Video: business opportunity for ecopreneurs Video: how to find great startup ideas Slides: window of opportunity; sources of innovation; sensing and exploiting opportunities by entrepreneurs. e-readings: how to research a business opportunity; entrepreneurial opportunity: an illustration? 5 big entrepreneurial opportunity trends. To review the assignment task 1 theme of "popular culture and cultural entrepreneurship": Popular Culture and cultural entrepreneurship:  Videos: what is popular culture; how pop culture help marketing; cultural entrepreneurship - it exists;  Readings: how companies use popular culture marketing; introduction to cultural entrepreneurship [pdf]; chapter extract: cultural entrepreneurship [pdf]; becoming a creative and cultural entrepreneur. Slides: cultural entrepreneurship; cultural enterprises; what is popular culture; popular culture and marketing. To review the theme of "global to local": Global to Local – Successful Global Entrepreneurs [videos: what is glocalization; think global, act local: a brief presentation; case study: think global, act local. "Think global" is about the "global mindset", a video on this topic.  Articles: think global, act local; BFJ - think global, act local: McDonald [pdf]]; SJOM: think global, act local mandate [pdf].] A Forbes article on global mindset. Slides: meaning of "think global; act local". Slides: cultural entrepreneurship; cultural enterprises]
July 17 (Wed) 10-13pm	Enterprise work 1: new venture creation; business case and project appraisal Video: How to evaluate business opportunity and idea Video: business model building for startups Video: the lean startup summary Video: writing a business plan to start own business Video: Jeff Bezos talk on innovation and entrepreneurship Video: 7 boldest entrepreneur moves Video: 4-year-old China food startup Video: Young entrepreneurs in China Video: Startup: failing to succeed Video: what is market research Video: new venture team Video: how to create a pitch deck Video: how to distribute startup equity Video: understanding incubators and accelerators Video: what an angel investor Video: Gibbs cycle of reflection Slides: startup business plan; how to write a model startup business plan; elements of a business plan; new venture team described; build new venture team; what is market research; Gibbs cycle of reflection. e-readings: an introduction to business plan; the pros and cons of crowdfunding for business; how to do market research; what is a pitch deck; benefits of a well-written business plan (pdf); HK accelerators and incubators; a guide to angel investing in HK; what is seed money; 2019 US VC funds; dearth of early-stage venture capital in HK). Some basic ideas on (a) the 5-Force Model,Value chain and PEST analysis and (b) mission and value statements are relevant to doing assignment task 2; some additional e-resources are provided as follows: (a) On value chain: video: a brief explanation; a slide. On 5-Force model: video: a brief explanation; a slide. On PEST analysis: video: a brief introduction; a slide. (b) Mission and value statements: video: a brief introduction; slides: vision and mission statements. an example of a mission statement: Facebook. Some additional info on the task 1 theme of "Identify, design, plan, undertake, manage and exploit an entrepreneurial opportunity":  E-readings: four forces of entrepreneurial opportunities; prior knowledge and discovery of entrepreneurial opportunities; four ways to identify business opportunities; how entrepreneurs find and act on business opportunities; factors for evaluating business ideas and opportunities; exploiting new business opportunities. Some additional info on the task 1 theme of "Legal and importance of intellectual property, patents, trademarks, copyrights and trade secrets':  E-readings: the importance of IP in entrepreneurship; what entrepreneurs need to know about IP. H Finance – Crowd funding, Crypto-currency, Block Chain, Financial dealings, business planning challenges and issues.  Video: how to distribute startup equity Video: how to divide equity between co-founders Video: understanding incubators and accelerators Video: what an angel investor Video: startup funding explained
July 17 (Wed) 14:30-17:30pm	Enterprise work 2: social networking, use of social media, presentation skills and related advice Video: business presentation skills - hints Video: social media marketing tips for entrepreneurs Video: start-up CEO responsibilities Video: entrepreneurial networking Video: tips from Jack Ma for entrepreneurs Video: advice from Steve Jobs to entrepreneurs Video: legal issues facing entrepreneurs Video: Belbin's team roles Slides: teamwork (quote of Steve Jobs); young entrepreneur's needs; what is intellectual property; why does IP matter; effective entrepreneurial behavior; Belbin's team roles. e-readings: common legal issues facing entrepreneurs; marketing challenges facing entrepreneurs; Belbin's team roles Videos to examine in class 7 Classic Startup Founder Mistakes Why VCs and Angel Investors Say "No" to entrepreneurs  The single biggest reason why start-ups succeed Business Model Canvas Explained with Examples Readings to examine in class 9 Challenges Hindering Innovation in Your Organization FIVE FUNDAMENTAL CHALLENGES TO PROMOTE INNOVATION AND ENTREPRENEURSHIP IN ORGANIZATIONS

Top priority of study is on the following key topics from the UK course leader (per updated module guide):

1. Enterprise - Reflection of learning experience. Where am I now?  Introduction to Global Entrepreneurship Theory vs. Practice gap. 
2. Global to Local – Successful Global Entrepreneurs [video: what is glocalization]
3. Innovation
4. Value Creation and Co-creation [video: the journey of co-creation; e-readings on value co-creation; challenges of value co-creation]
5. Successful local business – from small acorns
6. Entrepreneurship around the globe (e-reading: entrepreneurship ranking)
7. Concept of Global Citizenship [video: what is global citizenship]
8. Social Entrepreneurship
9. Ethics [video: entrepreneurial ethics; readings: entrepreneur ethics; importance of ethics]
10. Philanthropy (videos: how to be a philanthropist; entrepreneur and philanthropy - a case study; lessons for the third sector; changing face of philanthrophy; articles: an entrepreneurial perspective; what is an entrepreneur philanthropist; some ideas about the third sector is useful such as what is the third sector; entrepreneurship in philanthropy [pdf]; tips for entrepreneurial philanthropy; entrepreneurs as philanthropists [pdf]; slides: definition of philanthropy; philanthropist; entrepreneurial philanthropy)
11. Developing successful Business Ideas, exploiting global markets
12. Developing Your Brand [videos on "what is branding"; building a successful brand; strategies for entrepreneurial branding; startups need brand; articles: branding new venture [pdf]; role of entrepreneur in B2B branding [pdf]]
13. Moving from an idea to setting up a micro-enterprise
14. Identify, design, plan, undertake, manage and exploit an entrepreneurial opportunity [e-readings: four forces of entrepreneurial opportunities; prior knowledge and discovery of entrepreneurial opportunities; four ways to identify business opportunities; how entrepreneurs find and act on business opportunities]   
15. Market Research and Feasibility Study What went wrong? What went right?
16. Building a new venture team: Skills and attributes (e-reading: building new venture team [pdf])
17. Managing your micro-enterprise [video on micro-enterprise]
18. Business Planning
19. Finance, Costing and Funding
20. Crowd Funding [video: 4 types of crowdfunding]
21. New Media and Technology
22. Legal and importance of intellectual property, patents, trademarks, copyrights and trade secrets. 
23. Global Entrepreneurship Week – Aims and Objectives
24. Importance of networking, pitching and self-development.
25. Popular Culture and cultural entrepreneurship [videos: what is popular culture; how pop culture help marketing; cultural entrepreneurship - it exists; readings: how companies use popular culture marketing; introduction to cultural entrepreneurship [pdf]; chapter extract: cultural entrepreneurship [pdf]; slides: cultural entrepreneurship; cultural enterprises]
26. Role of the United Nations and International Agencies [notes: organizations that support entrepreneurship; WTO and entrepreneurs; UN conference; video about UN and entrepreneurship]
27. Field study [a brief definition]

Some additional topics for assignment task 1 choices

Gender and diversity: videos: gender issues; gender differences; inclusive entrepreneurship (1); inclusive entrepreneurship 2.; e-readings: policies to close gender gap; benefits of diversity.

References
FB page on the subject (e-resources)
FB page on the subject (videos)
Some articles on the subject from the lecturer (under the heading of entrepreneurship and innovation)

Slides on innovation management (personal website)