MBA (Sunderland) Research Methods lecture 9
MBA Research methods lecture 9
MBA (Sunderland) Research Methods lecture 9 (Oct-Nov 2016)
1. Content analysis and document study: content analysis methodology phases; an introductory video; relationship between thematic analysis and content analysis (video); using software to conduct content analysis (video)
2. Phenomenological research; slide 1 (definition); observation options; methodological phases; steps involved: a brief introductory video
4. Grounded theory; slide 1 (stages involved);methodology; coding process 1; coding process 2: coding process 3; data analysis procedures; a brief introductory video; theoretical sampling (video)
5. Longitudinal study and cross-sectional analysis
5. Longitudinal study and cross-sectional analysis
6. Research quality; generalizability; reliability and validity (in measurement); ecological validity internal vs external validity
To review students' proposal drafts
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