MBA (Sunderland) Research Methods lecture 5

Lecture 5 - MBA Research Methods class

MBA Research Methods class - lecture 5 topics, Oct-Nov. 2016

Back to teaching plan

Specific research methods: I

Introduction: primary vs secondary data

1. On survey research; sample online survey form; steps to follow

2. On case study research; triangulation in case study research

3. On Focus group; slide 1; slide 2 (advantages and disadvantages); slide 3 (illustrative questions posted)

Notes

Note 1

Note 2

Note 3

e-resources

1. FB page on survey research
2. FB page on case study research
3. FB page on focus group