MBA (Sunderland) Research Methods Lecture 6

Research methods lecture 6

Lecture 6 - MBA Research methods class: (Oct-Nov, 2016)

Specific research methods II
1. Case study research; slide 1 (on purposes); research process (slide 2); definition; lecture video; an illustration on an example (diagram); using rating form for qualitative data analysis
2. Focus group; practice guide; focus group vs indepth interview
3. Observational research; types of observation; lecture video
4. Another view on deductive and inductive reasoning

Essentially unfinished topics in lecture 5; pls observational research.

Lecture notes
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e-Resource

  1. FB page on observational research

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