Industry analysis and positioning note for GW EC class

Notes for the GW EC class assignment:


On industry analysis, refer to: http://www.businessdictionary.com/definition/industry-analysis.html
On positioning: see : http://en.wikipedia.org/wiki/Positioning_(marketing)
Also study strategic positioning and the 5-Force model in Porter, M. (2001) "Strategy and the Internet" Harvard Business Review, March, 63-78.

Related notes

Note  1:

Note 2:


Comments

Post a Comment

Popular posts from this blog

Mind mapping the topic of gender

Image
Mind mapping the topic of gender Joseph Kim-keung Ho Independent Trainer Hong Kong, China Abstract: The topic of gender is a main one in Social Sciences. This article makes use of the mind mapping-based literature review (MMBLR) approach to render an image on the knowledge structure of gender. The finding of the review exercise is that its knowledge structure comprises four main themes, i.e., (a) Descriptions of basic concepts and information (b) Major underlying theories and thinking, (c) Main research topics and issues, and (d) Major trends and issues related to practices . There is also a set of key concepts identified from the gender literature review. The article offers some academic and pedagogical values on the topics of gender, literature review and the mind mapping-based literature review (MMBLR) approach. Key words: Gender , literature review, mind map, the mind mapping-based literature review (MMBLR) approach Introduction Gender is a main topic ...
Read more

MBA Research Project [MGTM05] class [topup59/60/Full PF13], April-Sept 2024

Image
MBA Research Project [ MGTM05 ] class [ topup59/60/Full PF13 ], April-Sept 2024 Synopsis -  18 th  Jul 2024 by 23:59 Proposal -   5 th  Sep 2024 by 23:59 Final project -  3 January 2025 .  HK Teaching Plan: mainly hybrid class Stream 1 Session Lecture Date (All online sessions) Topics 1 April 29-2024 (Mon): 19:00-22:00   1) A briefing on the module guide I 2) review proposal and report samples (online + on-campus) session 1 *  HK U thesis portal * the characteristics of dissertation reports: a note . *  Additional advice on dissertation projects . *  Dissertation table of contents template  [consulting-oriented project type) [compared that with  the academic-oriented project type ].  Dissertation table of contents template  (academic-oriented project type). *  Module guide info on dissertation report content . *  a sample on synopsis document . *  a sample of project proposal . *  the updated propo...
Read more

MBA Research Project [MGTM05] class [topup57/58/Full PF11] Teaching plan

Image
  MBA Research Project [ MGTM05 ] class [ topup57/58/Full PF11 ], 2023 (Nov)-2024(Mar) Synopsis Form: 18 Jan 2024   Proposal: 7 Mar 2024   Dissertation only Dissertation with 1 module Dissertation with 4 modules Dissertation: Jul 2024   HK Teaching Plan: Online class and classroom class Stream 1 Session Lecture Date (All online sessions) Topics 1 Nov 2-2023: 19:00-22:00   1) A briefing on the module guide I 2) review proposal and report samples Online session 1 *  HK U thesis portal :  *  Additional advice on dissertation projects . *  Dissertation table of contents template  [consulting-oriented project type) [compared that with  the academic-oriented project type ].  Dissertation table of contents template  (academic-oriented project type). *  Module guide info on dissertation report content . *  a sample on synops...
Read more