GW Electronic Commerce subject notes

The main resources for GW Electronic Commerce subject are as follows:

1. Facebook folder: https://www.facebook.com/media/set/?set=a.10150311634837090.391311.713727089&type=3
2. Blog notes: http://josephkkhoworkdiary.blogspot.hk/2012/07/some-internet-resources-on-electronic.html
3. Also note e-marketing blog article: http://josephho33.blogspot.hk/2012/07/e-marketing-online-resources.html
4. Website design blog article: http://josephho33.blogspot.hk/2012/08/website-design-guidelines-online.html

Also note following e-marketing info:

Note on Marketing 3.0:

Notes on Digital economics:

e-Marketing note:

Lecture note on ethics and regulation in direct marketing:

Re: Brubaker, S. (2007)"Industry perspective: Ethics and regulation iin direct marketing" Direct Marketing: An International Journal vol. 1(1), pp. 55-58.


Lecture note: Data analysis as related to Direct Marketing:

R

Re: Scarisbrick-Hauser, A. (2007) "Industry Perspective: Data Analysis and profiling" Direct Marketing Vol. 1(2), pp. 114-116.



First order impacts of the Internet - lecture note:

Related IT forum: https://www.facebook.com/josephho33/posts/297041750395064?ref=notif&notif_t=like#!/groups/316183782575/

Concepts mentioned in workshop:

EDI: http://en.wikipedia.org/wiki/Electronic_data_interchange
e-CRM: http://en.wikipedia.org/wiki/ECRM


Concepts related to assignment:

• Relationship marketing; also refer to: http://josephho33.blogspot.hk/2012/08/relationship-marketing-online-resources.html
• Direct marketing
• Database marketing
• Marketing campaign
• Customer Relationship Management; also refer to: http://josephho33.blogspot.hk/2012/08/customer-relationship-management-online.html
• Customer-focused business
• Customer orientation (pdf): http://csrc.lse.ac.uk/asp/aspecis/20020010.pdf
• Customer loyalty programs: http://www.greatbrook.com/customer_loyalty.htm
• eCommerce security: http://josephho33.blogspot.hk/2011/08/electronic-commerce-security-analysis.html
• Market basket analysis: http://en.wikipedia.org/wiki/Market_basket
• Legal and ethical issues in eCommerce: http://josephho33.blogspot.hk/2011/08/legal-and-ethical-issues-in-electronic.html; also note Data Protection Act: http://www.ico.gov.uk/for_organisations/data_protection.aspx; Also note Ethical issues in CRM: http://www.cio.com/article/31062/Privacy_Ethics_Is_CRM_Too_Close_for_Comfort_
• Brand management: http://josephho33.blogspot.hk/2012/08/brand-different-notions.html
• Virtual Community: http://josephho33.blogspot.hk/2012/08/virtual-community-as-ecommerce-topic.html
• Value proposition: http://en.wikipedia.org/wiki/Value_proposition
• Differential advantage: http://business.yourdictionary.com/differential-advantage
• Industry analysis and positioning: http://josephkkhoworkdiary.blogspot.hk/2012/08/industry-analysis-and-positioning-note.html
• PEST and SWOT analysis: http://josephkkhoworkdiary.blogspot.hk/2012/08/teaching-pest-and-swot-analysis-in-gw.html

Assignment case study : Boots: http://www.boots.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?webrewrite=Y&langId=-1&storeId=10052&geoOpts=Y; annual reports: http://www.boots-uk.com/Our_Group/Annual_Report.aspx; related online note on Boots and eCommerce: http://www.slideshare.net/chrishoskin/cs-boots-final

Boots annual report for 2007 can be found in: http://www.allianceboots.com/financial-information/annual-report.aspx

Assignment requirements and tasks: http://josephkkhoworkdiary.blogspot.hk/2012/08/gw-ecommerce-assignment-2012.html

Make sure you use harvard referencing in your assignment report: http://libweb.anglia.ac.uk/referencing/harvard.htm

Pls also study the topic of plagiarism: http://www.plagiarism.org/


Related lecture note:

Assignment - clarification note



Case study: Boots

PEST and SWOT analysis lecture note

Main terms used: PEST analysis and SWOT analysis

On PEST, Industry analysis and SWOT analysis:

Another note on PEST analysis, Industry analysis  and business objectives

 

Notes on information handing and related ethical and legal considerations:

Students may find following articles useful for task 5 on recommended e-marketing strategies:

1. http://josephho33.blogspot.hk/2012/08/l-commerce-some-resources.html
2. http://josephho33.blogspot.hk/2012/08/c-commerce-resources.html