Applied business research lecture 5 details

Applied business research lecture 5 details

                                                            [back to teaching plan]
Main themes: Report writing skills; literature review skills; primary and secondary data gathering strategies; case study research
Videos: case study research part 1; case study research part 2; dissertation writing for chapter 1; dissertation writing for chapter  2; dissertation writing for chapter 3; dissertation writing for chapters on results, discussion and conclusions; primary and secondary data; login to Sciencedirect with institutional login "Sunderland U".; how to write a research question.
Slides: what is a case study; case  study application illustration; steps involved in literature review; preliminary literature review practice; on managerial intellectual learning framework.
Readings: case study research; an article on case study report structure - an illustration; literature review (how); on theoretical frameworks.
Class exercise:  to review the format and writing style of an MBA thesis report:  a sample.

 Lecture note


e-resources

  1. FB page on dissertation report writing
  2. FB page on literature review
  3. FB page on case study research

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