ecommerce (BU) teaching plan 2015 - day-time

eCommerce – teaching plan (day-time class; total 30 hours) 2015
HK tutor: Joseph, K.K. Ho
Day and time
Topics
References
Sept. 9 (Wed)
10-1pm
·       Introduction to e-business and e-commerce
Chaffey: Chapter 1
Sept. 16 (Wed)
10-1pm
·       Marketplace analysis for e-commerce
·       e-Business infrastructure
Chaffey: Chapters 2 and 3
Sept. 23 (Wed)
10-1pm
·       e-Environment
Chaffey: Chapter 4
Sept. 30 (Wed)
10-1pm
·       e-Business strategy
Chaffey: Chapter 5
Oct. 7 (Wed)
10-1pm
·       Supply chain management
·       e-procurement
Chaffey: Chapters 6-7
Oct. 14 (Wed)
10-1pm
·       e-marketing
Chaffey: Chapters 8
Oct. 28 (Wed)
10-1pm
·       Customer relationship management
Chaffey: Chapters 9
Nov. 4 (Wed)
10-1pm
·       Change management
·       Analysis and design
Chaffey: Chapters 10-11
Nov. 11 (Wed)
10-1pm
·       Implementation and maintenance
Chaffey: Chapter 12
Nov. 18 (Wed)
10-1pm
Overall revision



References

Textbook: Chaffey, D. e-Business and e-Commerce Management (5th Edition)
FB page on Information Systems Research
Videos on EC

EC


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