Managing Entrepreneurship, Innovation and Creativity (UGB234) - special workshop 2021

Managing Entrepreneurship, Innovation and Creativity (UGB234) - special workshop 2021: 

[assignment due Feb 22, 2021]

1. Jan 20, 2021 [Wed]: 7-10pm

Part A:

e-study materials:

1.1. Introductory notions: on entrepreneurship, innovation and creativity

                    Video: role of entrepreneurship in economic development. 


1.2. Am I entrepreneurial, innovative and creative?

1.3 Creative thinking

Part B:

Video: Nine key frameworks  

Video: the psychology of the entrepreneur

Video: Psychologists on entrepreneurs (lecture)

 Video: sociology and entrepreneurship

                      Video: inventor: Charles Goodyear and rubber



Briefing on assignment part 1


2. Jan 27, 2021 [Wed]: 7 -10pm

Part A: 

Innovation theory and practice I

               Video: The discipline of innovation. 

Part B:

 Video: how to pitch your startup in 3 minutes. 

    Videos: what is a beachhead? / how to select a beachhead

    Videos: how to do market research for startups?/ how to do market research: a step by step guide./ how to do market research?/ market research for new products.


Part C:

Video: a case study of Zappos. 

 Video: a case study on Airbnb. 

          Video: A case study on Red bull

          Video: a case study on Lip-Kits: startup.

         Video: a case study on Groupon (disaster)


Briefing on assignment part 2



3. Feb 3, 2021 [Wed]: 7-10 pm
  

Briefing on assignment part 3

Part A:


Part B:

Part C:

  Video: exit strategy.

    Video: how startup exits work.

      Video: IPO process.



4. Feb 10, 2021 [Wed]: 7-10 pm
Overall review of assignment requirement and study materials

Part A:
             Video: Peter Drucker on entrepreneurial society.



Part B:

 * startup funding options.

* bootstrap your business.

* seed funding - a briefing (clear).

* seed funding for startups.

* seed funding today.

* how to raise money as an entrepreneur? 

Video: startup funding explained

 Video: startup funding rounds (ask Jay). 

  Video: how to distribute startup equity

  Video: convertible notes, equity and startup funding. 

  Video: angel investors vs venture capitalists - ask Jay.


Part C:

 Revision topic: plagiarism and harvard referencing:

* what is plagiarism.
* how to avoid plagiarism.

          * on harvard referencing. 




e-resources


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Assignment guidelines
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