Teaching plan of "Managing Entrepreneurship, Innovation and Creativity" 2020: Nov -Dec.

Video: de Bono on lateral thinking
Video: how to use lateral thinking
Video: design thinking and lateral thinking
Video: how to have better creative thinking

Video: convergent and divergent thinking

Video: creative thinking: connecting dots. (covering divergent and convergent thinking)

Video: groupthink

Video: what is creative problem solving

Video: brainstorming techniques

Video: overcoming creativity blocks.

Slides: six steps of creative problem-solving; 3 reasons to be creative; creativity and innovation for entrepreneurs; the creative process; creative vs logical thinking; what is lateral thinking; lateral thinking ; de Bono six thinking hats.

e-readings: five ways to improve entrepreneurial creativity; creative mind for entrepreneurship; theories on creativity. lateral thinking of de Bono; the role of entrepreneurial creativity in entrepreneurial processes (pdf).

Nov 18 (Wed)

14:00-17:00.

· Creativity theory and examples II

e-study materials:

Video: How ideas become profit;

Video: what motivates creative people to work for your company.

Video: organizational creativity (a briefing).

Video: barriers to creativity.

Video: creativity role in organizations.

Video: bringing creativity into an organization.

Video: building a creative culture

Slides: components of entrepreneurial creativity; creativity, innovation and entrepreneurship linkage; phases of creative process; where entrepreneurs get their ideas

e-readings:

* HBR creativity and the role of the leader.

* how organization and culture can foster individual creativity.

* how to develop creativity at all levels in your organization.

Dec 2 (Wed)

10:00-13:00.

· How to manage and control the entrepreneurial activities, innovation and creativity I

e-study materials:

Video: 12,000 startups being created everyday China
Video: entrepreneurial opportunities

Video: how to evaluate business ideas?

Videos: the unique value proposition concept/ the 6 elements of value propositions.

Videos: making sense of minimum viable product. (also study the build-measure-learn loop).

Video: what to do before product launch.

Video: how to write a business plan?

Video: writing a business plan for investors: 6 tips.

Video: how to build a startup

Video: how to hire and build a high performance team?

Video: the lean startup summary
Video: three ways to start a company (part 1)
Video: from passion to idea or technology (part 2)
Video: seed funding for startup
Video: business model building for startups
Video: writing a business plan to start own business

Video: how to pitch your startup in 3 minutes.

Video: 5 pitch mistakes entrepreneurs make
Video: what's market segmentation (part 1)
Video: how to do market segmentation (part 2)

Videos: what is a beachhead? / how to select a beachhead

Videos: how to do market research for startups?/ how to do market research: a step by step guide./ how to do market research?/ market research for new products.

Video: promoting your [shoestring] startup business.

Slides: motivation to start a new business; startup funding cycle; startup process; the life cycle of a business; elements of a business plan; teamwork (quote of Steve Jobs); M. Tyson's quote on "plan".

e-readings: an introduction to business plan.; steps to start a new business; what is a pitch deck; 4 types of entrepreneurial opportunities.

Dec 2 (Wed)

14:00-17:00.

· How to manage and control the entrepreneurial activities, innovation and creativity I

e-study materials:

Video: risk taking of entrepreneur
Video; start-up CEO responsibilities

Videos: how to scale your business? / 7 principles to scale your business.

Video: need more customers? how?

Video: Richard Branson's advice for entrepreneurs
Video: advice to women entrepreneurs

Video: startup incubators
Video: create your own startup accelerator
Video: Understanding incubators and accelerators
Video: what is a beachhead market (part 1)
Video: how to select a beachhead market (part 2)

Video: guerrilla marketing tactics for entrepreneurs.

Video: legal issues facing entrepreneurs

Videos: a briefing on intellectual property/ don't let your get stolen (on Intellectual property).

Video: tips on when to go full time as an entrepreneur

Slides: barriers to entrepreneurship; risks of entrepreneurship; networking of entrepreneurship; how incubators help startups

e-readings: common legal issues facing entrepreneurs; marketing challenges facing entrepreneurs; what startup accelerators actually do; Accelerators and incubators in HK; what is seed money dearth of early-stage venture capital in HK.

Mission and value statements: video: a brief introduction; slides: vision and mission statements. an example of a mission statement: Facebook.

On value chain: video: a brief explanation; a slide.

On 5-Force model: video: a brief explanation; a slide.

Dec 4 (Fri)

2-5pm.

· How to manage and control the entrepreneurial activities, innovation and creativity II

Video: create a pitch deck for investors.

Video: the Airbnb Pitch Deck (for illustration).

Videos:

* what is a unicorn company?

* startup funding options.

* bootstrap your business.

* seed funding - a briefing (clear).

* seed funding for startups.

* seed funding today.

* how to raise money as an entrepreneur?

Video: startup funding explained

Video: startup funding rounds (ask Jay).

Video: how to distribute startup equity

Video: convertible notes, equity and startup funding.

Video: angel investors vs venture capitalists - ask Jay.

Video: what % of my company should investors get?

Video: startup equity for employees.

Video: vesting (a briefing).

Video: managing startup finances.

Video: how a VC evaluates startups.

Video: how a bank looks at your business.

Video: how Spotify raised $2.56 billion.

e-study materials:

Video: how Spotify raised $2.56 billion.

Video: Dropbox IPO : a case study.

Video: Jeff Bezos talk on innovation and entrepreneurship
Video: A case study on Red bull
Video: 7 boldest entrepreneur moves
Video: 4-year old food startup - a case study
Video: Young entrepreneurs in China

Dec 11 (Fri)

14:00-17:00.

· Enterprise assessment I, with case studies

e-study materials:

Video: challenges entrepreneurs face.
Video: Steve Jobs' advice for entrepreneurs.
Video: Elon Musk's advice to entrepreneurs. **
Video: scaling a startup team.
Video: entrepreneurial risks and rewards.
Video: managing time as a CEO.
Video: how to improve your sales process.
Video: basic ideas on corporate entrepreneurship.
Video: the case study of Uber.

Video: a case study on Airbnb **
Video: a cases study on GitHub

Video: a case study of Flipkart (India). **

Video: a case study on Groupon (disaster)

Video: Blue Apron: a case study on venture failure. **

Video: GoPro: study case on venture failure.

Videos to examine in class

* why startups fail. (general) **

* why do so many startups fail? (experts' opinions) **

* why tech startups fail. **

* Startup: failing to succeed **

* on monthly burn rate. **

* my startup failed in 22 months. **

* promising startups that went bust. **

* the survival phase of (startup) business.

7 Classic Startup Founder Mistakes **

* worst startup business failures.

* failing to succeed (startups).

Why VCs and Angel Investors Say "No" to entrepreneurs
The single biggest reason why start-ups succeed

Business Model Canvas Explained with Examples

Readings to examine in class
9 Challenges Hindering Innovation in Your Organization
FIVE FUNDAMENTAL CHALLENGES TO PROMOTE INNOVATION AND ENTREPRENEURSHIP IN ORGANIZATIONS

* a case study of startup failure.

Dec 16 (Wed)

14:00-17:00.

· Enterprise assessment II, with case studies

e-study materials:

Video: On merger and acquisition for entrepreneurs.

Video: exit strategy.

Video: exit strategy for business in three minutes.

Video: startup exit strategy (a briefing).

Video: how startup exits work.

Video: startup acquisition process.

Video: on management buyouts for startup exit.