Synopsis form - an example for a fake case

Synopsis form - an example on a fake case, made up by me


Discipline related: other: innovation management

Project Title: 

An investigation of the innovation and managerial leadership capabilities of the Wong Tai Sin (WTS) Branch of the Lion Bank: a mixed methods research

Project synopsis: 

The dissertation project studies the Wong Tai Sin (WTS) branch of the Lion Bank (Hong Kong). It offers retail banking services to the WTS residents. The Lion Bank is a subsidiary bank of the CG Bank Group. The Wong Tai Sin branch management is concerned about the weak innovation and managerial leadership capabilities which affects its ability to compete in the district of Wong Tai Sin. These management concerns are of practical significance to this student, who is the deputy branch manager of the Wong Tai Sin Branch.

The research objectives are: [objective 1] to evaluate the innovation capability of the WTS branch of the Lion Bank and [objective 2] to evaluate the managerial leadership competence of the WTS branch. For objective 1, this student will use the Excellent model of Richard Li (2010) and the Perfect model of Victor Li (2009), among others. For objective 2, the Power model of Michael Jackson (2004) and Forceful model of Michael Jordan (2003) will be employed, among others. It is intended that the study will inform the WTS branch to strengthen its innovation and managerial leadership competence by achieving the two research objectives.

As to research methods, for objective 1, the main primary research methods to use are interview with the WTS branch staff and questionnaire survey with the branch customers; for objective 2, the main primary research methods to employ are: semi-structured interview with the WTS branch staff and participant observation in the WTS branch. The overall research strategy is mixed methods research. 

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