eCommerce – teaching plan 2016 (Sept. – Nov.)

HK tutor: Joseph, K.K. Ho

Day and time
Topics
References
Sept. 19 (Mon)
7-10pm
·       Introduction to e-business and e-commerce
·       Marketplace analysis for e-commerce
Chaffey: Chapters 1-2
Sept. 26 (Mon)
7-10pm
·       e-Business infrastructure
Chaffey: Chapter 3
Oct. 3 (Mon)
7-10pm
·       e-Environment
Chaffey: Chapter 4
Oct. 17 (Mon)
7-10pm
·       e-Business strategy
Chaffey: Chapters 5
Oct. 24 (Mon)
7-10pm
·       Supply chain management
·       e-procurement
Chaffey: Chapters 6 and 7
Oct. 31 (Mon)
7-10pm
·       e-marketing
·       Customer relationship management
Chaffey: Chapters 8-9
Nov. 7 (Mon)
7-10pm
·       Change management
·       Analysis and design
Chaffey: Chapters 10-11
Nov. 14 (Mon)
7-10pm
·       Implementation and maintenance
·       Overall revision
Chaffey: Chapter 12

References

  1. Textbook: Chaffey, D. e-Business and e-Commerce Management (5th Edition)
  2. Internet resource: e-Business and e-Commerce studies (Facebook group): https://www.facebook.com/groups/1824978601070157/
  3. Videos on ecommerce
  4. a ebook on ecommerce 2016





Comments

Post a Comment

Popular posts from this blog

MBA Research Project [MGTM05] class [topup57/58/Full PF11] Teaching plan

Image
  MBA Research Project [ MGTM05 ] class [ topup57/58/Full PF11 ], 2023 (Nov)-2024(Mar) Synopsis Form: 18 Jan 2024   Proposal: 7 Mar 2024   Dissertation only Dissertation with 1 module Dissertation with 4 modules Dissertation: Jul 2024   HK Teaching Plan: Online class and classroom class Stream 1 Session Lecture Date (All online sessions) Topics 1 Nov 2-2023: 19:00-22:00   1) A briefing on the module guide I 2) review proposal and report samples Online session 1 *  HK U thesis portal :  *  Additional advice on dissertation projects . *  Dissertation table of contents template  [consulting-oriented project type) [compared that with  the academic-oriented project type ].  Dissertation table of contents template  (academic-oriented project type). *  Module guide info on dissertation report content . *  a sample on synops...
Read more

Quality Management for Organisational Excellence TP2019 (Int 9 - 11)

Quality Management for Organisational Excellence - Teaching plan 2019 for BA (Full) S2 BM Int 9 - 11 [Total 31 hours] Prepared by Joseph, K.K. Ho dated Oct. 27, 2019 Session no. Topics 1. Nov 4 (Mon): 7pm -10pm Introduction to Quality A briefing on course objectives and assignment requirements Readings Oakland (2003): Chapter 1: Understanding quality Slides: TQM slides: pp. 3-7 . Slides: Introduction to TQM (what is quality): pp. 5-8 . e-readings:  What is quality? Types of quality Quality by design and quality of conformance . What is quality management? What is organizational excellence? Garvin's 8 dimensions of quality Assignment brief Course guide Slides: What is quality? Slides: Dimensions of quality . Slides: Product quality . Slides: Organizational excellence . Video on the origin of TQM Video on "what is quality" Video on definition of Quality Video on the zero defect concept Video on serv...
Read more

Mind mapping the topic of gender

Image
Mind mapping the topic of gender Joseph Kim-keung Ho Independent Trainer Hong Kong, China Abstract: The topic of gender is a main one in Social Sciences. This article makes use of the mind mapping-based literature review (MMBLR) approach to render an image on the knowledge structure of gender. The finding of the review exercise is that its knowledge structure comprises four main themes, i.e., (a) Descriptions of basic concepts and information (b) Major underlying theories and thinking, (c) Main research topics and issues, and (d) Major trends and issues related to practices . There is also a set of key concepts identified from the gender literature review. The article offers some academic and pedagogical values on the topics of gender, literature review and the mind mapping-based literature review (MMBLR) approach. Key words: Gender , literature review, mind map, the mind mapping-based literature review (MMBLR) approach Introduction Gender is a main topic ...
Read more