Strategic options for private education centres

In my recent meeting with a local education centre on Management Education, I identified the following 3 strategic options to the boss of a local education centre:

  1. Conventional Degree programmes franchised by overseas universities, relying classroom-based teaching to part-time students
  2. Online Degree programmes, with online examination/ assessment
  3. Customized Management Education to corporations to facilitate corporate change/ organizational learning initiatives.


These three strategic options require different competences; on the other hand, as compared with 1996, the Management Education market in 2013 is different. The market segments for the three strategic options above have changed a lot over the years. If the Management Education Centre cannot adapt, it will perish..

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